Shopify ShopStable
A store, and only a store Services and products on one site
Hours of setup and theme tweaking A professional site in an afternoon
A monthly plan before you can sell Sell free on the local marketplace
Booking and CRM need paid apps Quote inbox and CRM included
You drive all your own traffic Found in the local marketplace
See the full comparison
Wix ShopStable
A blank canvas to design yourself Prebuilt for local businesses
Advanced lead tools cost extra Quote inbox and CRM included
A website, but no local marketplace A website plus a local marketplace
You drive all your own traffic Found by nearby customers
Add-ons stack up your bill The essentials in one plan
See the full comparison
Angie's List ShopStable
A directory profile, not a website A real website on your own domain
Lead prices vary by trade and season One flat rate per lead
Annual contracts to cancel Free to start, no contract
Your brand lives on their site Your brand, your storefront
No website builder Full website builder included
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Thumbtack ShopStable
Lead prices set dynamically One flat rate per lead
A profile on their platform A real website on your own domain
Built around their marketplace A website plus a local marketplace
They keep your reviews and data Your customers and reviews are yours
No website builder Full website builder included
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Amazon ShopStable
Amazon keeps the customer relationship Your customers and reviews are yours
$39.99 a month or 99¢ per item sold Free plan, no per-item fee
One listing among millions Found by shoppers near you
No website of your own Add your own website on a paid plan
Quote requests are not part of it Quote inbox and CRM included
See the full comparison
Walmart ShopStable
Asks for an e-commerce track record Start selling with no sales history
Products need GTIN or UPC codes No product codes needed to list
Walmart keeps the customer relationship Your customers and reviews are yours
No website of your own Add your own website on a paid plan
Built for nationwide sellers Found by shoppers near you
See the full comparison
eBay ShopStable
Listing fees after 250 a month No listing fees
Your shop beside auctions and resellers Found by shoppers near you
eBay keeps the customer relationship Your customers and reviews are yours
A store page on eBay, not your own site Add your own website on a paid plan
Quote requests are not part of it Quote inbox and CRM included
See the full comparison
Pricing
List your business
Amazon alternative

The Amazon alternative for local sellers.

Sell to shoppers near you on the ShopStable local marketplace, keep your customer relationships, and see exactly how the fees compare with Amazon, figure by figure, with sources.

On Amazon, the customer belongs to Amazon.

  • Buyers order from Amazon, so the relationship stays with the platform.

  • Your products are one listing among millions, sold nationwide.

  • There is no website of your own to grow alongside it.

  • Quote requests and customer conversations are not part of it.

Fees, side by side

What you keep: Amazon vs the ShopStable marketplace

Seller fees only, on both sides, on the order total including shipping. Payment processing is included in every fee shown. Shipping labels, fulfilment services, and advertising are left out on both sides, because they depend on how you run your shop.

Average order total
Orders per month
Monthly seller fees and what you keep, Amazon compared with each ShopStable plan
Where you sell Fees a month You keep
Amazon, Professional plan $339.99 $1,660.01
Amazon, Individual plan $339.60 $1,660.40
ShopStable, Marketplace plan $300.00 $1,700.00
ShopStable, Professional plan Also includes your own website
Keeps the most
$259.99 $1,740.01
ShopStable, Scale plan Also includes your own website $399.99 $1,600.01

The example starts at 40 orders a month at $50.00 each; change either number above. Monthly plan prices are included. Amazon rates are for Home & Kitchen, Toys & Games, Pet Supplies, and Sports & Outdoors. Other categories run from 5% to 20%, for example 5% to 17% on clothing by price, 8% to 15% on beauty and grocery, and 20% on jewelry up to $250. ShopStable figures come from our published pricing.

Where the Amazon figures come from

Sell locally, and keep what you build.

01
List on the local marketplace.
Your products show up when shoppers near you search ShopStable. Start on the free plan.
02
Checkout built in.
Secure Stripe checkout, with orders, shipping, and customer conversations in your dashboard.
03
Add your own website.
On a paid plan, publish a real shop website on your own subdomain, alongside your marketplace listing.
Why ShopStable

Made for local sellers.

  • Your customers and reviews are yours, not the platform's.

  • No listing fees and no per-item plan fee.

  • Sell services and products from one dashboard.

  • Free to start on the local marketplace.

The big platforms turned local businesses into line items, renting them visibility and auctioning their leads. We think you should own what you build instead.

That's the whole idea behind ShopStable: a real website on your own subdomain, a marketplace that brings customers to you, and leads from $10. Your brand, with clear, published fees.

Ready to own your business online?

Build your site, list your services and products, and start receiving orders and quote requests. Free to start, no credit card required.

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