Free to start.
Upgrade when you grow.

A listing in the local marketplace and a CRM on every plan. Build a website free.

Your own website

Build and preview your site for free. Choose a plan with website publishing to go live.

Website Builder

Build it yourself from ready-made sections. No tech skills needed.

CRM included

Quote requests, leads, and customers in one inbox.

Bring your own domain

Connect yourbusiness.com, .net, .org, or any domain you own.

Marketplace

Get listed in the local marketplace and take quote requests.

Free

No credit card required

15% transaction fee when a customer finds you on ShopStable

Build a website free — publishing it needs Professional or Scale

Get started

CRM
1 Free Token/Month
Service Catalog
100 MB Media Storage

How the marketplace works →

Recommended

Professional

Customize your store's welcome page to match your brand and Use your own domain name for a professional look. Perfect for growing shops that want more control.

Designed for up to ~$10k/mo in sales

$33.33 /mo

billed yearly at $399.90 · Save $80/yr

11% transaction fee when a customer finds you on ShopStable

10% transaction fee on your website · 2.9% + 30¢ payment processing

Get started

Publish Your Website
Custom Domain Support
CRM
4 Tokens/Month
Service Catalog
5 GB Media Storage
Team Collaboration

Scale

Designed for $10k+/mo in sales

$166.66 /mo

billed yearly at $1,999.90 · Save $400/yr

10% transaction fee when a customer finds you on ShopStable

8% transaction fee on your website · 2.9% + 30¢ payment processing

Get started

Publish Your Website
Custom Domain Support
CRM
10 Tokens/Month
Service Catalog
20 GB Media Storage
Team Collaboration

Free to start Cancel anytime You own your customers and your data

Everything you need, already working

Hosting, security, connecting a domain you own, and your marketplace listing — handled. Nothing to install, nothing to maintain.

Three ShopStable storefronts fanned side by side: a bakery, a bike workshop, and a plant studio, each in its own palette — A real website of your own

Three businesses, three sites that look nothing alike — all built here. Yours runs on your own domain.

Sample stores · Build on any plan, publish on Professional or Scale

ShopStable marketplace search for "handyman": results tabs with counts and a prompt to get free quotes nearby — Found in the local marketplace

Customers searching nearby find your listing and send quote requests — on every plan, from day one.

The CRM pipeline: fifteen leads, a 33% win rate, and quote requests with contact names and lock status — CRM on every plan

Quote requests, leads, and customers in one inbox — yours to keep.

Sample leads

A storefront checkout summary in the merchant's own colors, with a Pay button and Stripe security note — Checkout in your colors

Buyers pay on your site, themed to match it, processed by Stripe straight into your account.

The Website Builder editing a bakery home page, with the page navigator beside the live canvas — Website Builder, no code

Drop in ready-made sections, edit on the page, publish when it looks right.

What the marketplace does for you

Every plan puts your business in the ShopStable marketplace — the local directory customers search when they need what you sell. Listing is free, and the customers you meet there are yours.

Customers search, and find you

People search by what they need and where they are. Your services, products, hours, and location show up — no ad budget, no pay-to-rank.
Quote requests land in your inbox

A customer asks, and the request arrives in your CRM with their details — flat-rate to unlock, never an auction, never sold to four of your competitors at once.
The customer stays yours

Their contact details, your conversation, and the order history live in your dashboard. Leave one day and you take them with you.
It feeds your own website

Marketplace shoppers land on your listing; upgrade and that same catalog runs your own site too, at a lower transaction fee than the marketplace.

See exactly what a marketplace sale costs →

A business listing in the ShopStable marketplace: name, location, services with prices, hours, and contact details

Compare plans

Compare subscription prices, selling fees, and included features. Own-website orders have a platform fee plus payment processing.

Price, fees, and features on each plan
Feature or fee	Marketplace Free	Professional $399.90/yr	Scale $1,999.90/yr
When you sell products
Transaction fee, marketplace orders Charged when a customer finds you on ShopStable, on the order total including shipping. Includes processing. ShopStable keeps its platform fee when you refund. Charged when a customer finds you on ShopStable, on the order total including shipping. Includes processing. ShopStable keeps its platform fee when you refund.	15%	11%	10%
Transaction fee, orders from your website ShopStable's fee on orders from your own website, 10% on Professional and 8% on Scale, on the order total including shipping — a step below the marketplace fee because the customer was yours. It is not returned when you refund. ShopStable's fee on orders from your own website, 10% on Professional and 8% on Scale, on the order total including shipping — a step below the marketplace fee because the customer was yours. It is not returned when you refund.	Not included	10%	8%
Payment processing, your website The card processor's fee, 2.9% + 30¢ on every plan, on the total charged, taken out of your payout. Your customers never see it, and like any processor's fee it isn't returned when you refund. The card processor's fee, 2.9% + 30¢ on every plan, on the total charged, taken out of your payout. Your customers never see it, and like any processor's fee it isn't returned when you refund.	Not included	2.9% + 30¢	2.9% + 30¢
Listing a product No listing fees, ever. List as many products as you like on every plan. No listing fees, ever. List as many products as you like on every plan.	Free	Free	Free
Getting paid out No payout fees. Stripe pays your sales out to your bank on its standard schedule. No payout fees. Stripe pays your sales out to your bank on its standard schedule.	Free	Free	Free
When you sell services
Opening a marketplace lead $10 to see a customer's details, the same price whatever the job is worth. Included leads expire after 30 days; leads you buy never expire. $10 to see a customer's details, the same price whatever the job is worth. Included leads expire after 30 days; leads you buy never expire.	$10	$10	$10
Quote request from your own website Always free and exclusively yours: quote requests from your own site never cost a token. Always free and exclusively yours: quote requests from your own site never cost a token.	Free	Free	Free
Working the lead in your CRM Free on every plan: replies, notes, and follow-up live in the CRM. Free on every plan: replies, notes, and follow-up live in the CRM.	Free	Free	Free
Website builder Build, style, and publish your own site. Build, style, and publish your own site.
Website Builder Open on every plan, including the free one. Publishing your site is what needs Professional or Scale. Open on every plan, including the free one. Publishing your site is what needs Professional or Scale.	Included	Included	Included
Publish Your Website Put the site you build live on your ShopStable address or your own domain. Put the site you build live on your ShopStable address or your own domain.	Not included	Included	Included
Custom Domain Support Use a domain you own, like yourbusiness.com, for your website. Use a domain you own, like yourbusiness.com, for your website.	Not included	Included	Included
CRM Leads and customers, followed up in one place. Leads and customers, followed up in one place.
CRM Every quote request, lead, and customer in one inbox you keep. Every quote request, lead, and customer in one inbox you keep.	Included	Included	Included
Monthly Lead Tokens Marketplace leads you can open each month, included with your plan. Marketplace leads you can open each month, included with your plan.	1 Free Token/Month	4 Tokens/Month	10 Tokens/Month
Services Booking-friendly tools for service businesses. Booking-friendly tools for service businesses.
Service Catalog List the services you offer, with prices, on your listing and your site. List the services you offer, with prices, on your listing and your site.	Included	Included	Included
Media library Storage for photos and files. Storage for photos and files.
Media Storage Room for the photos and files on your website and listings. Room for the photos and files on your website and listings.	100 MB	5 GB	20 GB
Team Teammates and permissions. Teammates and permissions.
Team Collaboration Invite teammates with their own logins and permissions. Invite teammates with their own logins and permissions.	Not included	Included	Included

Swipe the table sideways to compare all three plans.

The marketplace transaction fee includes processing and is charged on the order total including shipping. ShopStable keeps its platform fee when you refund an order.
On your own website you pay a lower transaction fee than the marketplace — 10% on Professional and 8% on Scale — plus payment processing, both out of your payout. Buyers never see an added fee.
A lead costs the same $10 whatever the job is worth — no bidding, no auction, no surge. Included leads expire after 30 days; leads you buy never expire.
No setup fees, no listing fees, no payout fees, no surcharges. This table is the whole bill.

Frequently asked questions

Fees, billing, and switching plans.

A transaction fee when a customer finds you on ShopStable: 15% on Marketplace, 11% on Professional and 10% on Scale, on the order total including shipping. It includes processing, with no additional processing charge on top. ShopStable keeps its platform fee when you refund an order. Orders from your own website pay a separate platform fee plus processing (next question). There are no listing fees or payout fees.

A transaction fee of 10% on Professional and 8% on Scale, a step below the marketplace fee because the customer was yours, plus payment processing — 2.9% + 30¢ on Professional and 2.9% + 30¢ on Scale — on the total charged, exactly like any card processor. Both are deducted from your payout, your customers never see an added fee, and neither is returned when you refund an order.

$10 to open a marketplace lead and see the customer's details — the same $10 whatever the job turns out to be worth, with no bidding and no auction. Every plan includes leads each month — 1 on Marketplace, 4 on Professional and 10 on Scale — and included leads expire after 30 days, while leads you buy never expire. Bundle prices are shown in your dashboard before you buy. A quote request from your own website is always free and exclusively yours.

Yes. The Website Builder is open on every plan, including the free Marketplace plan — you can build every page, lay it out, and preview it without spending anything. Publishing it, so it goes live on your own address, is what needs Professional or Scale. Your draft is waiting for you the moment you subscribe.

ShopStable does not calculate or collect sales tax — collecting and paying it is your responsibility as the seller. Your order history gives you the totals and ship-to details you need to file with any tax service or accountant you choose.

Absolutely. You can upgrade or downgrade your plan at any time from your account settings. Upgrades take effect immediately with prorated billing, and downgrades apply at the end of your current billing period.

The Marketplace plan is free forever — no trial needed, no credit card required. Paid plans start billing when you subscribe, and you can cancel anytime.

Yes, anytime. Switching to yearly starts right away — you pay the yearly price minus credit for the unused time on your current month. Switching to monthly is just a payment change: your plan and features stay the same, and monthly billing starts at the end of the year you've already paid for.

We accept all major credit and debit cards through Stripe, including Visa, Mastercard, American Express, and Discover.

Yes, there are no long-term contracts. Cancel from your account settings at any time. Your plan remains active until the end of the current billing period.

Your website stays live until the end of the period you've paid for. After that, visitors to your address see your free Marketplace listing instead. Nothing is deleted — resubscribe anytime and your website comes right back.

Ready to own your business online?

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Get started Browse marketplace

Free to start. Upgrade when you grow.

Everything you need, already working

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Ready to own your business online?

Free to start.
Upgrade when you grow.