The Walmart Marketplace alternative for local sellers.
Walmart asks for an established e-commerce track record before you can sell. ShopStable lets a local business start on the marketplace today, and shows how the fees compare, figure by figure, with sources.
Walmart Marketplace is built for sellers who are already big online.
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Walmart asks for a history of marketplace or e-commerce success to get started.
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A business tax ID is required. A Social Security number is not accepted.
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Products need GTIN or UPC codes, which handmade and local goods often lack.
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The customer relationship stays with Walmart.
What you keep: Walmart vs the ShopStable marketplace
Seller fees only, on both sides, on the order total including shipping. Payment processing is included in every fee shown. Shipping labels, fulfilment services, and advertising are left out on both sides, because they depend on how you run your shop.
| Where you sell | Fees a month | You keep |
|---|---|---|
| Walmart Marketplace | $300.00 | $1,700.00 |
| ShopStable, Marketplace plan | $300.00 | $1,700.00 |
| ShopStable, Professional plan Also includes your own website | $259.99 | $1,740.01 |
| ShopStable, Scale plan Also includes your own website | $399.99 | $1,600.01 |
The example starts at 40 orders a month at $50.00 each; change either number above. Monthly plan prices are included. Walmart rates are for Home, Kitchen, Decor & Garden, Toys & Games, Pet Supplies, and Everything Else. Other categories run from 5% to 20%, for example 5% to 15% on apparel by price, 8% to 15% on beauty and grocery, and 20% on jewelry up to $250. ShopStable figures come from our published pricing.
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Referral fee
15% of the total sales price, including shipping
Source: Walmart Marketplace: Referral fees · Checked Oct 15, 2026
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Monthly or setup fee
None
Source: Walmart Marketplace: Referral fees · Checked Oct 15, 2026
Start selling locally, without the track record.
Made for local sellers.
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No prior marketplace sales needed to get started.
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Your customers and reviews are yours, not the platform's.
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Sell services and products from one dashboard.
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Free to start on the local marketplace.
The big platforms turned local businesses into line items, renting them visibility and auctioning their leads. We think you should own what you build instead.
That's the whole idea behind ShopStable: a real website on your own subdomain, a marketplace that brings customers to you, and leads from $10. Your brand, with clear, published fees.
Ready to own your business online?
Build your site, list your services and products, and start receiving orders and quote requests. Free to start, no credit card required.