Shopify ShopStable
A store, and only a store Services and products on one site
Hours of setup and theme tweaking A professional site in an afternoon
A monthly plan before you can sell Sell free on the local marketplace
Booking and CRM need paid apps Quote inbox and CRM included
You drive all your own traffic Found in the local marketplace
See the full comparison
Wix ShopStable
A blank canvas to design yourself Prebuilt for local businesses
Advanced lead tools cost extra Quote inbox and CRM included
A website, but no local marketplace A website plus a local marketplace
You drive all your own traffic Found by nearby customers
Add-ons stack up your bill The essentials in one plan
See the full comparison
Angie's List ShopStable
A directory profile, not a website A real website on your own domain
Lead prices vary by trade and season One flat rate per lead
Annual contracts to cancel Free to start, no contract
Your brand lives on their site Your brand, your storefront
No website builder Full website builder included
See the full comparison
Thumbtack ShopStable
Lead prices set dynamically One flat rate per lead
A profile on their platform A real website on your own domain
Built around their marketplace A website plus a local marketplace
They keep your reviews and data Your customers and reviews are yours
No website builder Full website builder included
See the full comparison
Amazon ShopStable
Amazon keeps the customer relationship Your customers and reviews are yours
$39.99 a month or 99¢ per item sold Free plan, no per-item fee
One listing among millions Found by shoppers near you
No website of your own Add your own website on a paid plan
Quote requests are not part of it Quote inbox and CRM included
See the full comparison
Walmart ShopStable
Asks for an e-commerce track record Start selling with no sales history
Products need GTIN or UPC codes No product codes needed to list
Walmart keeps the customer relationship Your customers and reviews are yours
No website of your own Add your own website on a paid plan
Built for nationwide sellers Found by shoppers near you
See the full comparison
eBay ShopStable
Listing fees after 250 a month No listing fees
Your shop beside auctions and resellers Found by shoppers near you
eBay keeps the customer relationship Your customers and reviews are yours
A store page on eBay, not your own site Add your own website on a paid plan
Quote requests are not part of it Quote inbox and CRM included
See the full comparison
Pricing
List your business

Publishing Your Site

Once you've built your site in the site builder, publishing makes it live and accessible to the public on your custom subdomain.

Before You Publish

Make sure you've completed these steps:

  1. Review all pages — Check each page for typos, placeholder text, and missing images
  2. Test navigation — Ensure all links and menu items work correctly
  3. Check mobile view — Preview how your site looks on different screen sizes
  4. Verify business info — Confirm your contact details, hours, and address are accurate

How to Publish

The Publish button in the editor top-right pushes your draft live.

  1. Open Website Builder from your dashboard sidebar.
  2. Click your site card to open it in the full-screen editor.
  3. Click the Publish button in the editor top bar.
  4. The button shows a spinner while publishing, then a green confirmation when it's done.

Publishing updates every page on the site as a unit — you don't need to publish pages individually.

Your Subdomain

Your published site is served at yourbusiness.shopstable.com, where yourbusiness is your business's subdomain. The subdomain is set during business registration and can be changed from Dashboard → Domain.

Updating Your Published Site

After your initial publish, any changes you make in the site builder are saved as drafts. To push updates live:

  1. Make your changes in the site builder
  2. Click Publish again to update the live site
  3. Updates go live immediately

Site Status

Each site can be in one of several states, shown as a badge on the Website Builder home and at the top of the editor:

  • Draft — not yet published; only visible to you in the editor.
  • Queued / Publishing — a publish job is running.
  • Published — live and accessible to the public.

The business itself also has a site status (coming_soon, maintenance, published) which controls what visitors see on your subdomain — useful when you need to take a published site temporarily offline.

Still have questions?

Contact Support
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